The MXM Hack-AI-thon (6.6.2025 in Helsinki) was our way of exploring the most exciting side of AI — what happens when you give creative teams access to real talent and powerful tools. A one-day creative sprint at Oddfest where four invited teams were challenged to reimagine a real artist — using AI tools, LTX Studio, and whatever ideas they could dream up. What they made was wild, thoughtful, and totally original. This is why the future of creativity is human + AI. And this was just a glimpse into that future.
The Challenge
Reboot the Artist. Teams were asked to reimagine “Stig” — using his licensed voice, face, and personality — and create something new: a virtual bandmate, a brand, a glitchy icon, or something stranger.
They had one day. No rules. Just the brief, the tools, and their imaginations.
The Setup
- Format
- 1-day creative hackathon
- Teams
- Dagmar, Goat Labs, AiChemists, Adventure Club
- Tools Used
- LTX Studio, voice models, video, motion, AI tools
- Prizes
- 100,000 compute seconds (Main), 50,000 (Spotlight)
- Location
- Oddfest 2025, Helsinki
- Partners
- LTX Studio (lead sponsor), Oddfest (host)
- Audience
- Creators, technologists, brands and festival-goers
- Jury
- Stig, Emma Ilves, Mikko Martikainen
What the Teams Made
In just a few hours, the teams built:
- A music video
- An AI-powered client
- A full brand identity
- A Stig machine
- A Stig evolution engine
The Outcome
- 4 bold working prototypes
- High engagement during the festival
- Deep interest from partners and sponsors
- Clear potential for brand and platform applications
The full show:
What’s Next
We’re working with companies to run custom creative hacks — as a way to explore how AI can be used in real marketing, content, or brand work. These sprints are fast, collaborative, and a great way to shake things up. If that sounds like something your team needs, get in touch.
And we are of course bringing Hack-AI-thon back to Oddfest 2026!
Here’s what the teams and collaborators had to say about the event and cooperation with MXM:
"Big thanks to the amazing organizers of ODDfest MXM Hack - AI - Thon — and especially to Leandro Righini for the vision and energy behind it all. 🙌 Hackhaton gives a glimpse what is possible already and what we’ll be able to in the near future."
"Huge thanks! — what a blast that was. Still amazed by what we pulled off in just four hours. Big respect to my partners in crime — the GOAT LABS / Toast crew — for dropping chaos-tier ideas, turbo-speed moves, and untamed creative energy. Honored to be part of it. Big up to the organizers and to Leandro Righini for the vision. Lets rock again soon!"
"The Hack-AI-thon was a fashinating experience on how to collaborate with augmented team member / client in every step of the creative process. "
"Chaos & Acceleration. It was awesome. 💯 Thanks Leandro Righini for pulling it all together, being the creative force and inspiration for us all. "
"Congrats to the winners and other teams - incredible outcomes in such a short time 💪 And what an amazing job organizing the event Leandro! 👏"