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The Legal Companion on safespace.id, a screenshot of the guide to licence terms, on a dark indigo field

Start-up · SafeSpace

Terms for your face, voice and digital identity

A licence anyone can set for their face, voice and digital identity, with a guide to the laws behind it. MXM designed and built the product.

Client
SafeSpace
What we did
Start-up, Product design, Product build, Digital identity

SafeSpace gives anyone a way to set the terms for how their face, voice and digital identity may be used. Make X Media designed and built the product.

What it is

The SafeSpace Likeness License lets a person choose the terms for their likeness: non-commercial use, educational use, news and commentary, personal use, commercial use, remixes and adaptations, and whether AI cloning is allowed.

Each set of choices produces a signed, time-stamped PDF and a short licence code that can go in a bio, an email or a partnership discussion.

The SafeSpace home page showing the two steps, design your terms and generate your licence, and two example licences with their codes
From the safespace.id home page: two steps, and two example licences with their codes.

The Legal Companion

Beside the licence sits the Legal Companion, a searchable guide to the laws behind it, among them the GDPR, Right of Publicity law, Tennessee’s ELVIS Act and the EU AI Act.

It also explains each licence term in plain words, with a real example, who the term suits and when to think twice.

The SafeSpace Legal Companion explaining the permission codes, such as non-commercial use and educational use, each with an example
The Legal Companion explains each licence term with an example.
The SafeSpace Legal Companion law browser, with filters for region, country and category and cards for laws such as the CCPA and the GDPR
The laws can be browsed by region, country and category, or searched.

What MXM did

MXM designed and built the product: how a licence is put together, the signed document and code it produces, the Legal Companion and the website around them.

Visit safespace.id.

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