Skip to content
The Silver Moon marketplace, with reader cards, prices and call, video and chat buttons, on a dark purple field

Start-up · Silver Moon · 2025

From idea to open beta

A live tarot reading marketplace where people talk to real tarot readers by voice, video or chat. MXM advised from the early stage, built the proof of concept and the MVP, and still advises the team.

Client
Silver Moon
Year
2025
What we did
Start-up, Marketplace, Proof of concept, MVP

Silver Moon is a live marketplace for tarot readings: people choose a tarot reader and talk to them straight away, by voice call, video call or chat. Make X Media has advised the start-up since mid‑2025, from the early stage to a product that is about to launch.

The heart of it: live readings

People browse the tarot readers in the marketplace and filter them by skill, specialty, reading style and language. When a reader is online, one click connects them, and the reader is notified at once. Each reader sets their own price per minute.

  • Voice call: a live reading by voice, in the browser.
  • Video call: face to face with the reader.
  • Live chat: a reading by text, in real time.
The Silver Moon marketplace: the welcome banner, filters for rating, skills, specialties, reading style and language, and reader cards with photos, specialties, per-minute prices and buttons for a call, video or chat
The marketplace at hellosilvermoon.com, open beta.

When a reader is busy, people can book a time in the reader’s calendar, or ask for a written reading, answered within 1 hour or 24 hours. Every reader has a profile page with their specialties, reading style and prices.

A reader's profile on Silver Moon: photo, star sign, specialty tags such as Tarot, Empath and Love & Relationships, a short introduction, and per-minute prices for a voice call and a video callThe panel where a reader sets their rates in dollars per minute: voice 5, video 5 and chat 3, each with a Save button
A reader’s profile with prices per minute, and the panel where readers set those prices.

Around the readings

  • Bookings and written readings: a booking calendar for each reader, written readings answered within 1 hour or 24 hours, and voice-note readings.
  • Messages: an inbox between clients and readers.
  • Wallet and gift vouchers: a wallet balance on each account, and vouchers to give a reading as a gift.
  • Subscriptions: people can subscribe to a reader for their exclusive feed.
  • Products and courses: readers sell their own products and courses, with a course player.
  • Aura: an AI assistant on every page that answers people’s questions.

Moonlight: tools and games

  • Why it is there: it gives people a reason to come back between readings.
  • Astrology: a lunar calendar, birth chart, daily horoscope and a compatibility check.
  • Reflection: a reflection pool, manifestation, a calm space and a sigil generator.
  • Games: a fortune teller, Lucky Numbers, Love Dice, a crossword and more.
  • Shimmer: the site’s own coins, used in some tools, which people earn by taking part or buy.
Moonlight on Silver Moon: tabs for Lunar Calendar, Birth Chart, Horoscope, Compatibility, Reflection Pool, Manifestation, Sigil, Calm Space, The Spiral, Your Arcana, Soul Script, Games, Fortune Teller and Cookie Shop, with the Fortune Teller's crystal ball openSilver Moon's free sigil generator: five methods to choose from, a field for an intention phrase and a Generate Sigil button
Moonlight’s tools, here the fortune teller, and the free sigil generator.

Community

A community forum with channels for news, bug reports and suggestions, and support tickets. The Moon Pool is a revenue share: every quarter, 2% of all platform revenue is shared among the people who help Silver Moon grow, by points they earn from sessions, content, referrals and community help.

The Silver Moon community forum: channels for Welcome, Announcements, Report Bugs, General Discussion and Suggestions, and welcome posts from the Silver Moon team
The community forum during the open beta.

For readers

  • Joining: an application with photos and video, a programme for the first readers, and clear rules for how readers work.
  • Their own business: a dashboard, calendar, inbox, earnings and metrics, plus their own products and subscriptions.
  • Content Studio: help with writing scripts and recording content.
  • Community and rewards: a forum for readers, weekly events and rewards for completed tasks.

Behind the scenes

A back office runs the platform: live operations, reader management and performance, payments through Stripe and PayPal, calls through Twilio, accounting, refunds and disputes, support, feedback, security, SEO and analytics. The site can also be installed on a phone like an app.

Silver Moon's page for readers who want to join: the headline "We're building the world's best Tarot platform" over a photo of tarot cards, with an Apply today button
The page that invites readers to join the platform.

What MXM did

  • Early-stage advice: from mid‑2025, before anything was built.
  • Proof of concept: a first working version to test the idea.
  • MVP: the first version that real users could try.
  • Tech stack: advice on the technology for the first commercial product.
  • Ongoing advice: as the team gets ready to launch.

Where it is now

The commercial product is built and running as an open beta, ahead of launch. The site is for entertainment and personal reflection, and for adults only. MXM still advises the team. Visit hellosilvermoon.com, or plan a sprint for an idea of your own.

Working on something of your own?