MXM Hack-AI-thon

The MXM Hack-AI-thon (6.6.2025 in Helsinki) was our way of exploring the most exciting side of AI — what happens when you give creative teams access to real talent and powerful tools. A one-day creative sprint at Oddfest where four invited teams were challenged to reimagine a real artist — using AI tools, LTX Studio, and whatever ideas they could dream up. What they made was wild, thoughtful, and totally original. This is why the future of creativity is human + AI. And this was just a glimpse into that future.

MXM Hack-AI-thon
Special Projects
The Challenge

Reboot the Artist.
Teams were asked to reimagine “Stig” — using his licensed voice, face, and personality — and create something new: a virtual bandmate, a brand, a glitchy icon, or something stranger.

They had one day. No rules. Just the brief, the tools, and their imaginations.

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The Setup
What the Teams Made

In just a few hours, the teams built:

  • A music video
  • An AI-powered client
  • A full brand identity
  • A Stig machine
  • A Stig evolution engine
The Outcome
  • 4 bold working prototypes
  • High engagement during the festival
  • Deep interest from partners and sponsors
  • Clear potential for brand and platform applications


The full show:

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What’s Next

We’re working with companies to run custom creative hacks — as a way to explore how AI can be used in real marketing, content, or brand work. These sprints are fast, collaborative, and a great way to shake things up. If that sounds like something your team needs, get in touch.

And we are of course bringing Hack-AI-thon back to Oddfest 2026!


Here’s what the teams and collaborators had to say about the event and cooperation with MXM:
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Kari Mankinen
"Big thanks to the amazing organizers of ODDfest MXM Hack - AI - Thon — and especially to Leandro Righini for the vision and energy behind it all. 🙌
Hackhaton gives a glimpse what is possible already and what we’ll be able to in the near future."

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Samuli Karala
"Huge thanks! — what a blast that was.
Still amazed by what we pulled off in just four hours. Big respect to my partners in crime — the GOAT LABS / Toast crew — for dropping chaos-tier ideas, turbo-speed moves, and untamed creative energy.
Honored to be part of it. Big up to the organizers and to Leandro Righini for the vision. Lets rock again soon!"

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Olli Tähtinen
"The Hack-AI-thon was a fashinating experience on how to collaborate with augmented team member / client in every step of the creative process. "

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Mika Pyhämäki
"Chaos & Acceleration. It was awesome. 💯 Thanks Leandro Righini for pulling it all together, being the creative force and inspiration for us all. "

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Emma Ilves
"Congrats to the winners and other teams - incredible outcomes in such a short time 💪 And what an amazing job organizing the event Leandro! 👏"

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