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An AI-made still from the demo advert for SunSafe, the made-up brand used in the workshop: a holidaymaker on a hotel balcony above a pool, holding a drink

Elisa · 2025

The Everything Tool: a creative AI workshop

A six-hour workshop for 60 people from Elisa's marketing team: text, image, video, sound and apps, all made with AI for one shared brand.

Client
Elisa
Year
2025
What we did
Workshop, Training
Result
Every participant went from watching demos to making real assets.

The Everything Tool was a learn-by-doing creative AI workshop for 60 people from Elisa’s marketing team, in November 2025. The idea: AI can help you build and express ideas across text, image, video, sound and apps, and the fastest way to see that is to do it.

The workshop invitation: THE EVERYTHING TOOL, Learn by Doing Creative AI workshop, with an illustrated robot holding a brush, pencil, camera, microphone and wrench, and the Make X Media and Elisa logos
The invitation the team received.

How the day ran

People
60, from Elisa’s marketing team
Opening hour
A 20-minute talk from Leandro Righini, then about 45 minutes from Google’s team, demoing Google’s latest AI tools
Workshop
Six hours, hands-on
Covered
Text, image, video, sound and apps

One brand, every kind of content

Before the day, we built a made-up brand for the whole room to work on: SunSafe, a travel insurance company whose adverts turn holiday disasters into funny stories. We made its brand sheet, its advert scenes, a comic, a demo commercial and two small games, all with AI tools.

A shared brand means nobody starts from a blank page, and everyone can compare what they made.

A brand sheet for the made-up SunSafe travel insurance brand: tagline, colours, tone of voice, an advert formula and recurring characters
The SunSafe brand sheet: tone of voice, colours, an advert formula and characters (the image tool spelled the name SafeSun). AI-made, like every picture below.

Learn by doing

  • Text: taglines, scripts and copy in the brand’s voice.
  • Image: advert scenes that keep the same characters from shot to shot.
  • Video and sound: moving scenes, voice and music for a short commercial.
  • Apps: small working games and prototypes, built by describing them.
AI-made advert scene: a couple in beach chairs raising drinks at sunsetAI-made advert scene: the same couple on a jetty, handing their bags to a local boatman
Two scenes from the SunSafe demo commercial, with the same couple in both.
A five-panel AI-made comic called The Shortcut: a couple misses a tour boat, a local offers a shortcut, they end up stranded on a rock while he relaxes on their beach towels
The Shortcut, a SunSafe comic: the same advert formula in another format.

Result

“In six hours, every participant went from watching demos to creating real assets – images, storyboards, video, and prototype apps. Leandro brought his calm, knowledgeable approach, and the feedback was overwhelmingly positive.”

Stuart Wells, CMO, Elisa

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