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M.ai, Vaisala's avatar presenter, seated in the orange stands of a sports hall

Vaisala · 2024

An AI avatar gave the keynote

M.ai, an AI video avatar, gave a keynote on curiosity at Vaisala's leadership event, then answered questions live.

Client
Vaisala
Year
2024
What we did
Avatars, Live event

Vaisala asked us for something unexpected for the "Curiosity" segment of its GMC Leadership Event, to inspire and engage senior leaders. We made an AI video avatar that gave a keynote on the value of curiosity, followed by a live question-and-answer session. The idea fitted Vaisala’s values, especially curiosity and a pioneering spirit.

Making a realistic avatar

We handled the whole production: casting and styling the model, and filming on location in two places. With HeyGen we turned the footage into an AI avatar whose facial expressions match its speech.

The room at Vaisala GMC 2024, with the avatar M.ai on two large screens beside the event logo and the audience at round tables

The keynote

The avatar gave a scripted keynote on curiosity as a central part of the event. We tested it in advance so that it would run smoothly on the day.

ChatGPT helped us write the speech, so that it matched Vaisala’s values and the sports theme of the event.

The keynote film with M.ai.

Live questions and answers

For the question-and-answer session we made a second, interactive avatar. It answered live, using a knowledge base we prepared for questions about the event.

The interactive avatar had to follow straight on from the keynote film. We built a custom interface that showed the avatar full screen, so that an operator could run it from another screen. With extra prompt work and steps to handle the noise in the room, our operator on site kept the avatar working throughout the event.

A speaker on the round stage at Vaisala GMC 2024, in front of the large event screen

Results

The avatar was a central feature of the curiosity segment, and the audience could talk with it directly in the live session.

“The interactive AI avatar created for our internal leadership event was of high quality, adding a delightful and engaging element to our event. The collaboration with Make X Media was seamless and efficient, and they really paid attention to every detail.”

Niina Ala-Luopa, Head of Communications, Vaisala

See the interactive avatar

The event itself was not filmed. The video below is a screen recording of the interactive avatar, Interactive M.ai, to show what she can do.

Interactive M.ai: a screen recording made to show the interactive avatar, not filmed at the event.

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